In a standout display of expertise and results, Realmark North Coastal has once again proven its strength in the competitive real estate arena—achieving a Top 3 ranking for REIWA Auction Listings Sold in March, and celebrating Frances Goncalves as the #1 Salesperson by Auction Listings Sold.
Behind these exceptional results lies a highly strategic and effective auction process that Realmark has honed to perfection in relation to residential property sales, particulary in highly desired and competitive markets whether you are selling whether selling a beachfront home in Marmion or Watermans Bay, or an family home or investment property in Duncraig or Padbury. Designed to unlock the full value of a property through a thorough test of the market, the auction method offers sellers a transparent and competitive pathway to sale.
"My experience over several market cycles—whether prices are rising, falling, or stagnating—is that auctions help drive stakeholders to a decision and provide a strong test of the market."
Principal of Realmark Coastal Jeanette Bates remarked "The Realmark Sales Representative's role is responsible for devising effective marketing strategies, engaging potential buyers, and facilitating transparent communication between all parties involved. Their expertise ensures that properties are presented compellingly, attracting competitive bidding and ultimately achieving optimal outcomes for sellers."
Why Auction?
Selling by auction offers a powerful alternative to private treaty sale, although still less common in Western Australia than in other states. The process is driven by competitive bidding, allowing the market to determine the sale price—often resulting in a premium outcome. It removes price ceilings, attracts more buyers, and builds emotional connection, all while encouraging decisive action from interested parties.
For sellers, this means:
- No listed asking price that may limit buyer interest
- More competitive offers driven by transparent bidding
- A transparent process for Buyers that provides confidence to push to their limits
- Faster decision-making from buyers due to a defined timeline
- Valuable market feedback
- Once the hammer falls, a legally binding contract is formed immediately, without further conditions such as further due diligence or finance clauses needing to be satisfied for the sale to proceed
Auctions Deliver in Uncertain Markets
In times of market uncertainty—where price sensitivity, buyer hesitancy, and fluctuating conditions are more common—auctions stand out as a remarkably effective strategy. The clarity, structure, and urgency of the auction process can overcome the hesitation that often characterises slower markets.
By removing the guesswork and providing a transparent forum for buyers to compete, auctions often uncover true market value faster than traditional sale methods. This approach gives sellers confidence, drives real competition, and leads to stronger outcomes even when the broader market is unpredictable.
A Proven Process
Realmark’s auction process is deliberately structured into three clear phases:
- List to Launch – From property presentation to tailored marketing plans, the groundwork is laid for maximum impact.
- On Market Management – Attracting and engaging buyers, adjusting strategy based on market response, and reporting to the seller.
- Auction Event & Contracting – Finalising the reserve, conducting the auction, and managing contracts—whether sold on the day or shortly after.
The Role of the Experts
Success in auction sales relies on the expertise of both the sales representative and the auctioneer. At Realmark North Coastal, these professionals:
• Educate buyers and manage their expectations
• Prepare the seller for sale, you need to ensure that the property and all the information about the property is ready and disclosed
• Provide ongoing insights to sellers based on live market feedback
• Foster competition and urgency around the property
• Ensure legal compliance and professional conduct on auction day
• Prepare buyers with information about the property and the sales method so that they can bid at auction or make an offer if the property is passed in.
The auctioneer, in particular, brings added value by energising the event, guiding the bidding process, and representing the seller with precision and authority and ensureing the compliance around the auction conduct is met.
Real Results, Realmark Style
The recent REIWA rankings are a testament to the strength of Realmark North Coastal’s auction experience and Realmark process and approach. By combining strategic planning, skilled negotiation, and an unwavering focus on outcomes, the team at Realmark consistently delivers results that exceed expectations—even in changing markets for the sale of residential property.
If you’re considering selling and want to explore how the auction method could work for your property, Realmark offers the expertise and track record to guide you with confidence.